AdWords Pay-per-click Advertising
Google AdWords Pay-per-click Advertising is the #1 Methods for businesses under 10M in revenue. What does this mean? Basically, if you’re going to invest in advertising for your Business Brokerage, then your investment in Google AdWords should certainly come before direct mail, television, radio, etc…
Google AdWords is extremely popular because is it measurable, and produces immediate results. It doesn’t matter the product or service, when someone withing a few hours drive of your office searches Google for “buy a business” or “sell my business”, you want that prospect, that self-qualified prospect, to find your website.
Our company has been managing AdWords accounts for clients since it launched and we know how to get the best performance and the best value for your advertising investment.
5 Reasons Your Business Should Use AdWords
One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. Google AdWords PPC brings all the tools you need to measure your investment.
A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with AdWords. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data.
Google AdWords dominates with over 60% of search engine visitors, (Microsoft the next largest is at 20%). Also consider that with the acquisition of YouTube, they’ve also created other avenues for your ads. YouTube alone dwarfs Bing and Yahoo!
You can set a maximum cost per day for your campaign. And, it’s help to you on how much that amount is set at. How does this help your business? It allows you to budget your campaign accordingly without worrying if you’re going to go over budget.
When a local business owners searches the web for “help me sell my business”, you want him, or better yet, you need him to find your website. If you let your competitors use AdWords to drive those prospects to their site, while you do not… then over time, you’re just making your business less significant and less competitive.
Our AdWords Pay-per-Click Packages:
We charge a one-time fee of $495 for a Local Account (city range), or $395 to assume an existing account. We provide the set-up and creation of the account and campaigns. Then we charge only $299/quarterly (or $499/quarterly for a Regional Account) to manage and report on the account. Google will charge your credit card directly for the actual pay per click fees based upon the budget you set.
Targeted Email Marketing
#1 Marketing Method – Keep In-front of Your Local Buyers & Sellers
Email marketing is an important method of advertising, with recent studies telling us that it has become the #1 most effective advertising tool for many companies.
Our email marketing plans are directed at both potential business buyers and sellers. The key to email marketing isn’t necessarily to generate loads of interests at one time the first time you send out emails. Like most advertising methods, it takes 5-8 “touch points” to convert a prospect to a customer. The local businesses around you need to see an informative email from your office each month. This allows them to be reminded of your office and services just at the right time.
Email Marketing – Buyers
A business buyer typically doesn’t buy the first listing they review. They can often take a few years before they find what they want. Not only that, but buyers of businesses are often repeat acquirers. Over time, your office should acquire a growing list of potential buyers. We can send an email on your behalf when a new listing appears, when you want to feature one business, or if you want to advertise a list of your businesses. Have potential buyers sign-up to receive a weekly emails from you.
Email Marketing – Sellers
Business selling prospects may not be ready at that exact moment you contact them. Things can change over night. The goal of email marketing to your sellers is to provide them with helpful information about the selling process, to hopefully educate and give peace of mind when the decision is made to list and sell. We will engage one of our professional writers to create a series of 8-12 posts/articles to tailor for your needs and engage local business owners who are approaching the time to sell their business.
Our Email Program Costs
Our email marketing programs are tailored for each client and depends on how aggressive you are looking to expand your leads. Contact us today to schedule a brief call.
Standard Email Marketing Plans:
Local Email Campaign – Solo/Small Office – 5000 targets, email designed & sent 8 times over 12 months $3000
Regional Email Campaign – Larger/Regional Office – 15000 targets, email designed & sent 8xs over 12 months $8000
You can supply the list, or we can purchase list for you based upon your criteria; 5000 for $1990 or 15000 for $2890.
Postcard Direct Mail
Direct mail is considered to be an old fashioned marketing tool that has lost its effectiveness, which is not 100% true in all usage and industries.
Yes, many industries have moved to email marketing and dropped the direct mail. There is substantially less direct mail being used today, which is one of the things that makes it still very effective for many industries!
According to the Direct Marketing Association (DMA), direct mail garners a 4.4 percent response rate compared to email’s .12 percent.
Direct mail gets response rates 10 to 30 times higher than digital channels, according to the DMA.
What do we recommend? We recommend that an aggressive brokerage office maintain a steady use of postcards targeting the local businesses in their market 4-6 times each year.
We can provide this service for you, complete turn-key. Request more information with the form on the right.
Local Postcard Campaign – Solo/Small Office – 2000 targets, designed & mailed 3 times over 6 months $3870
Regional Postcard Campaign – Larger/Regional Office – 5000 targets, designed & sent 3xs over 6 months $7190
You can supply the list, or we can purchase list for you based upon your criteria; 2000 for $890 or 5000 for $1990.